Built for the CMO
Marketing & Growth Suite

Growth-Driven

Marketing Intelligence

Eight marketing tools purpose-built for startups — from click-level heatmaps and AI competitor monitoring to SEO management, content calendars, and brand-enforced AI drafting. Wired into the AI Coach for brand-aware copy and campaign call tracking via Business Phone.

Heatmaps live

Brand Kit AI-powered

SEO + content pipeline

Marketing Metrics
Live Data

8

Marketing Tools

Click + Scroll

Heatmap Types

AI

Competitor Intel

Brand-Aware

AI Drafting

Marketing Suite

Eight tools. One growth platform.

From click-level heatmaps to AI competitor monitoring, SEO management, content calendars, and brand-enforced AI drafting — every tool feeds the next. Campaign attribution and CRM integration are one click away.

Core

Heatmaps & Session Analytics

See where users click, how far they scroll, and where they rage-click on your marketing pages. Install the tracking snippet once, get click-density and scroll-depth heatmaps across every tracked page.

Click-density heatmaps

Scroll-depth tracking

Rage-click detection

Embeddable tracking script

Premium

AI Competitor Monitor

AI-powered competitive intelligence: tracks competitor pricing, feature launches, hiring signals, and funding moves. Generates weekly digests and sales battlecards you can actually use.

Pricing & feature tracking

Hiring & funding signals

Weekly competitive digest

Auto-generated battlecards

Core

Landing Page Builder

Drag-and-drop landing pages with UTM-aware forms and built-in A/B testing. Ship a campaign landing page in 20 minutes, not two sprints.

Drag-and-drop builder

UTM-aware forms

A/B test variants

Template gallery

Premium

Website Designer

Edit your marketing site in-app. Update hero copy, swap sections, publish blog posts — no engineering required.

In-app site editing

Section-level CMS

Version history

Publish queue

Premium

SEO Manager

Per-page metadata editor, Open Graph tags, keyword rank tracking, and content-gap notes. Pairs with the dynamic sitemap generator.

Per-URL title + meta + OG tags

Primary keyword + rank tracking

Content-gap notes

Last-reviewed dates

Premium

SEO Rank Tracker

Track keyword positions over time, monitor competitor domains, and let the AI CMO turn the data into a content-gap strategy. Every rank update is snapshotted so the trend is real.

Keyword position history + deltas

Competitor domain monitoring

AI content-gap strategy

Best-rank + top-10 tracking

Premium

Content Calendar

Editorial calendar for blog, case studies, release notes, and social. AI-drafted content stays on-brand via the Brand Kit integration.

Idea → drafted → review → scheduled → published

Multi-channel tagging

Owner assignment

Brand-Kit-aware AI drafting

Premium

Brand Kit

Brand name, positioning, tone of voice, preferred/avoided terms, visual identity. Wired directly into the AI Coach CMO persona — every AI-generated piece of copy uses your brand voice automatically.

Tone of voice + positioning

Preferred / avoided terms

Logo + color + typography

Auto-injected into AI Coach prompts

Core

CMO Dashboard

Unified command center for Marketing & Growth: heatmaps, content pipeline, SEO status, and brand kit configuration at a glance.

Cross-feature rollup

Pipeline status counts

Quick links to every Marketing tool

Brand-kit configured indicator

Core

Campaign Manager

Plan and track multi-channel campaigns with UTM builder and closed-loop attribution. Every campaign ties spend and touches back to pipeline and revenue.

UTM builder + link tracking

Multi-channel campaign grouping

Pipeline + revenue attribution

Per-campaign performance rollup

Premium

Email Campaign Builder

Compose, preview, and send marketing email blasts to segments built from the shared contact graph. Brand-Kit-aware drafting keeps every send on-voice.

Segment-targeted sends

Live preview + test send

Brand-Kit-aware AI copy

Open / click attribution

Premium

Nurture Flows

Multi-step, multi-channel drip sequences across email and SMS. Enroll contacts on a trigger, wait, branch, and convert — fully automated lifecycle nurture.

Email + SMS steps

Time-delay + trigger enrollment

Per-step channel selection

Conversion + drop-off tracking

Premium

Web Push Notifications

Re-engage visitors with browser push campaigns. Headline, body, and click-through destination — delivered to opted-in subscribers across desktop and mobile web.

Opt-in subscriber capture

Headline + body + deep link

Scheduled or instant send

Delivery + click metrics

Premium

Social Scheduler

Connect X/Twitter and LinkedIn, draft posts with on-brand AI copy, schedule them, and track impressions and clicks — every post tied back to pipeline.

X/Twitter + LinkedIn accounts

AI on-brand copywriter

Schedule + status pipeline

Impression + click tracking

Premium

A/B Testing & Experiments

Run controlled experiments on pricing pages, CTAs, and conversion flows. Split traffic across variants, track conversion rate and lift vs control, and conclude on a winner backed by real data.

Multi-variant traffic splitting

Conversion rate + lift vs control

Pricing / CTA / signup metrics

Draft → running → concluded lifecycle

Works with other BurnRateOS domains

Marketing doesn't live in a silo

Campaign call tracking runs on the CRM-owned Business Phone. Every inbound call becomes a measurable revenue signal tied to the right campaign.

Use Cases

Marketing Use Cases for Every Growth Stage

Whether you're building organic traffic, monitoring competitors, optimizing conversions, or enforcing brand consistency — BurnRateOS has the playbook.

Core

Content-Led Growth

Publish SEO-optimized content that compounds organic traffic

Brand-aware AI drafting

SEO keyword tracking

Editorial pipeline

Premium

Competitor Intelligence

Stay ahead with AI-monitored pricing, features, and hiring signals

Weekly digests

Auto battlecards

Funding alerts

Core

Conversion Optimization

Use heatmaps and A/B tests to maximize landing page performance

Click-density maps

Scroll-depth analysis

Rage-click detection

Premium

Brand Consistency

Enforce tone of voice and visual identity across every channel

AI-enforced tone

Preferred terms

Visual identity system

Frequently Asked Questions

How do Heatmaps work in BurnRateOS?

What does the AI Competitor Monitor track?

How does the SEO Manager help improve rankings?

How does the Brand Kit integrate with the AI Coach?

What can I do with the Content Calendar?

Ready to Grow Smarter, Not Louder?

Join startups using BurnRateOS to turn heatmaps into insights, competitors into opportunities, and content into compounding organic growth.

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